The subscribers to your Email list are the lifeblood of your Internet business and vital for your success in online marketing.
That you need them you probably know, but how to get them on your list, especially when you just started as an Internet marketer?
Bonuses like free eBooks, blueprints, videos, training, podcasts and a high visibility for your opt-in forms?
You need to look deep in their minds if you want to have them subscribe to your list. What goes on in their mind to give to you, a complete unknown person, their email address?
In this post I will give you three simple hints to get into the brains of your future subscribers.
Start growing your business, but the right way.
Every new Internet marketer is probably obsessed with traffic and how to get quickest his first revenue (with Adsense clicks or Amazon for example). If your only interest is making people click on those ads, then be prepared for a rude surprise.
But if you care on growing subscribers, instead of sending your visitors with every click away on another website, then you are in a good position to make your business grow.
Take care and make no mistake when you build a long-term relationship with your valuable visitors (and email subscribers in particular), they have the best foundation of trust with you and your content. They will help you to build a long-term income.
Even if you’re having problems with your website (red card by Google or hacked by malware), your subscribers will still be there. And your subscribers will get the most important fraction of your customers, now or in the next future.
With a well-organized email list you will surely get a better conversion rate for your products or services. But please don’t get obsessed with creating capturing emails, but you should begin thinking about all the elements that will help you create your online business.
Get into the brain of your potential subscribers.
Every one of us gives his email address at least once a week. You need to do that for Internet shopping, forum accounts, news feeder, bog subscription etc.
But did you ever thought about what goes through your head when you sign up. What emotion or logic prevents you from giving your email address?
That’s why you need to know about the mindset of your potential subscriber.
Profit from the group dynamics
Most of us like to be surrounded by people; we get married, make families, joint sport teams or other leisure groups. This is important to know when we are thinking about our future subscribers.
If you get a visitor on your website, who wants eventually to signup, the first thing he thinks is to know if there are other subscribers or is he the first one. This is the so-called “social proof” a very important matter.
When you just start your business, you need to appear bigger (in subscribers). Your potential subscriber wants to see that other people took their decision to join you.
If he has the impression of solitude, you will loose this visitor, so you must show him in any way that’s he’s not alone.
So, if you don’t have a great number to show, try one of the following methods instead.
1. Use testimonial on your opt-in page.
Show him what subscribers are saying about your website, product or service. But put these testimonials not only on a testimonial page but also nearby your signup form.
2. Display your numbers.
You have a big number of comments on your website. Show that number above your posts. You have a lot of visits per month, make that public. This gives your visitor the impression that he is part of a community.
3. Exclusivity attracts
Signing up to your website should have an aura of exclusivity. Being part of this group should be a privilege. Being part of a community that others don’t know about is even better.
4. Use social media
Call you visitors to like or tweet your content and your website. Encourage them to show that you’ve good content.
Be direct in your call to action.
As we are all polite and respectful we prefer to ask than to tell. But there’s a time for telling, when you want you visitor to opt in.
The direct call to action converts mostly better then the soft way trying to ask.
No, it should not be offensive and reflecting confidence.
Take a look at these examples:
Soft: Why not join the army?
Direct: We want you for the Army
Soft: Please subscribe to our newsletter
Direct: Subscribe to our newsletter and start today
Soft: Get a free eBook
Direct: Download your free eBook now.
Getting a strong, direct “order” by an authority, we often feel safer, because we presume that this person knows what he is doing.
Using a direct language for subscription sign ups provides the impression that the subscriber is doing the right thing.
When we are faced with decisions, our brain gives us a message about whether or not it is a good decision. If someone has made some bad experiences the brain fire to warn this person “Don’t do that!”
This objection can kill your sale. Getting a subscriber is like a sale even if it costs any money, but you are exchanging valuables: their email address and your content.
What kind of experiences can cause this reaction?
- Too many useless mails received
- Content that isn’t in accordance with the promise
- Emails used for another purpose
- Complicated unsubscription experience
- The fear that their email address will land in spammer hands.
So you not need only to convince them to sign up, but you must also overcome their eventual objections. They will be quite happy to let you their email if you address their concerns head on.
If your audience feel being part of an exclusive community, if you use a direct and compelling language and if you overcome as many objections possible, your business and your list will grow and be a good source for your future income.
You want to learn more about email marketing and be part of an helpful community, read my review on Wealthy Affiliate
Related posts: 5 Strategies for Newsletter Subscribers
If you have any further question, don’t hesitate and use the comments below.