Who wants to sell a product must find the right words to persuade the customer to purchase the product. So, I was taught more than 45 years ago during my marketing degree. But today in the digital times you must not only convince potential buyers but also the Internet search engines like Google or Bing with keywords. But in opposition to the texts addressed to your consumers you have tools to control the effectiveness of the keywords. The crawling robots from Google or Bing are indeed sent every day out to search and sift through millions of websites the content and search by keywords, which in turn are sought by Internet users.
How does the keyword research works?
The easiest way is to show you an example. So you’re Internet marketers and operate in the golf niche. You want to write an article for your website that presents the latest golf drivers. What keywords would bring your contribution soonest in the top 10 of the Google ranking? You can now either make a brainstorming session and/or use a keyword search tool.
What interests a golfer with a new driver?
- How far can I drive
- The ball should fly nice and straight, and without draw or slice
- It should look good ( of secondary importance)
- It should have a nice full sound
- But it should also be inexpensive.
After a brief back and forth you choose the following two sentences for the title of your story:
How to hit a golf ball straight?
How to drive golf ball far?
First, you give shortened sentences of your title and get 20 proposals.
Based on the following criteria:
Estimated Traffic When No. 1
QSR ( Number of websites listed at Google with the exact term- should be under 400)
SEO PowerSuite , based on traffic, QSR and competition;
You select four keywords
- Drive a golf ball long
- Drive a golf ball straight
- Hit a golf ball straight
- Hit a golf ball long
After some considerations you add two more combinations into the keyword list:
- Drive the golf ball straight and long
- Hit the golf ball straight and long
Now you compare the 6 Keywords and analyse the competition.
All achieve best results and you decide finally for
Drive a golf ball straight and long
And hope that in the near future your post or article is ranked on top of Google .
With these tools you can successfully make a keyword research
- Google Keyword Planner
- Market Samurai
I personally work with Jaaxy because the program is easy to handle.
Test the Jaaxy keyword research tool and find the keywords that sell.