” The money is in the list ” is a famous sentence of the Internet marketing scene. And not without reason: If you stick to the following five tips, you will learn how quick a successful List Building can result on a ” return on investment “.
Newsletters are often underestimated, especially by small and medium-sized enterprises. They focus increasingly on social networks – and miss direct successes, a ” return on investment “. It is rarely positive, especially on platforms like Facebook. But if you combine your involvement in social networks with effective List Building, you will quickly develop it into economic success.
List Building: Why? Why? Why?
” 500 Facebook fans or 500 Newsletter Subscribers: If you ‘d have to decide yourself what you would prefer? “
I admit, that I compare apples with oranges here. And yes, I deliberately ignore the potential benefits of the Facebook platform. If I were standing in front of the above question, I would always choose the 500 newsletter subscribers.
My decision is based on three main reasons:
- The probability of a profitable interaction is much higher with a newsletter than in social networks. Here my message competes directly with those of friends and followers. An email is always, however, on its own, largely isolated from other messages.
- Facebook promises entertainment. Here users can interact with friends, watch funny cat videos and write about trivialities. E -mails is working on the opposite. A good newsletter promises in this context variety. It is the entertaining video in Outlook monotony.
- The creative freedom of a newsletter offers countless possibilities for a powerful call-to-action. You can highlight it with boxes, arrows, and other bells and whistles. Social networks allow only a fraction of these possibilities.
5 Strategies for Successful List Building
A successful newsletter is first class List Building ahead – and that’s not necessarily easy. Who compels visitors to sign up, is risking low opening rates. The visitor should therefore always make the first step to registration. He has to ask the subscription or agree with it, at least, only then the application worthwhile for both parties.
1 Push for Subscription on Landing Pages
A landing page is still considered as the ideal tool to make visitors react. In addition to a dedicated landing page for the Newsletter signup page you can also choose other frequently visited subpages. Recommended are here any ” Thank- You- pages”, for example after a purchase in the online stthat provides information on the site operator or the company. Also, a Facebook page can be used for List Building.
2 Place targeted sign-up forms
Do you operate a website that publishes regular articles and generate about visitors? Experience has shown that sign-up forms within and direct below the article are the best. Absolute standard is the sign-up form in the sidebar. For some sites, however, more prominent placements are also worth significantly . I know an example of a website, which increased about 30 percent the opt-in rate by placing the sign-up form direct beneath the site header.
3 Reward subscribers with a free white paper or eBook
Why should visitors just subscribe to your newsletter? This question is to be answered as possible. In most cases the visitor don’t know the benefits from a subscription. Who promises exclusive content in advance, may be more convincing. Are ideal for this white paper or e-books that are dedicate to subjects of the visitors interest. But do not be too hasty, “If the giveaway does not impress, it weakens all other interactions with your new subscribers ,”
4 Combine automatic with manual emails
If you combine manual with automatic e-mail offers a lot of advantages: it also brings new newsletter subscribers quickly on the current status and also strengthens older content of your website. It generates by the auto-responder series an added value to the newsletter. And it gives the impression of constant conversation, instead of sending at irregular intervals individual emails.
5 Test unusual List Building Strategies
If you implement all the tips above, this will increase the opt-in rate of your website with high probability by a few percentage points. But you can go a step further and try unusual strategies. The best example: pop-ups. Although decried as indecent strategy, some companies generate very successfully thousands of subscribers, with clever and targeted pop-ups. Who thinks outside the box, offers clear added value and tests often, will soon have similar success.
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If you have any experience with other list building strategies, you can share these by commenting. Many thanks in advance.