As part of my online marketing consultancy I did analyse the latest developments in web design.
One should be careful with the newest web design trends, however. Not every trend is a step forward and you should not implement any new ideas immediately to your website.
I will present 8 actual trends in web design and give you my opinion. There are also links to examples.
The end of the article I would be happy if you would give me your personal comments.
The actual web design trends
It is an alphabetical list of the current design trends and I will give you my opinion to each one.
More than often I see web sites that use a full-screen background image. That even looks chic and makes the site a bit distinctive.
However, it is clear that this slows the loading time of the website, even if you optimize the file size.
Most recently, the trend goes also to use videos as a background. But the quality is often mediocre, because the file size naturally plays an even more important role. But; anyway, this will attract the visitor’s attention
I find full screen background images very good, if it fits thematically. For videos as background, I am rather sceptical.
Flat web design is a hype and everywhere you can see tips and tutorials. This trend moves away from the Web 2.0 designs of recent years and simplifies the presentation. It provides more clarity and a streamlined look.
Personally, I find flat designs very appealing because they distract less from the content. Although I have not used pure flat design for my website, but in its approach, it goes in this direction.
Excellent examples can be found on nowtheme.com
I like the orientation that is taken with flat design. It looks far more professional, but partly also a little emotionless and cool. Therefore, you should make sure that it fits to your content.
We all know the Google+, Tumblr and several other sites. Instead to have, after a certain number of articles or contributions a “to page 2” link, it automatically load more content when scrolling down.
This can be enjoyable, since you do not have to turn the page over and over again. However, I see advantages and disadvantages.
For a website owner it makes sense to have a scrolling function to the next pages, especially if you earn money with advertising. In addition you can’t use the footer for advertising because this disappears by newly loaded posts always back down.
On social network sites with many available reports and short articles I find that quite useful. On normal websites or blogs it’s rather disturbing and not ideal.
Following the trends Glossy and 3D there is another web design trend “The Long Shadows”. Thus, for example, more button and icon sets put on Long Shadow. This looks quite attractive.
More information and examples can be found on hongkiat.com.
Certainly not a huge trend, but in can give a website a special touch. However, this must match the overall design and; therefore, I have some doubts.
The tile-like design was created by Microsoft and introduced with the Windows Phone 8. In the meantime, this design can also be used on the desktop, but is not nearly as popular.
Unsurprisingly, this design trend has also been reflected in the web design and there are a number of websites that present their content in tiles. Partly this is combined with flat design.
There are examples on 101webdesigns.com.
This is really an interesting and cool design trend, which I do love. But as a lot of trends it must reflect the identity of the website and the content. When using, you should be aware that trends often live only a short time.
“Simple” is certainly a trend on the Web. In addition, to the flat design, many Web designers tend to become almost minimalist. This as “minimalism” designated trend comes from the art and the graphic design of 60th.
Main advantage of this trend is the presentation of content in the first place. Almost nothing distracts from it.
In addition, this has a positive effect on the loading time, since hardly any images need to be loaded.
Examples can be found on designinstruct.com.
I tend myself i to simple layouts to push the content and provide less distraction. But it suffers from the recognition value.
Parallax Web Design
Parallax Web Design is working on different levels, which are moving different when scrolling (horizontal or vertical) or have other effects.
This gives the impression of a certain depth, which can look very nice.
Used properly, you can also provide a visual support to the content of the website.
Examples of Parallax Web Design are on creativebloq.com.
I find this trend visually appealing and I’m using it on my new hosting website (wphosting.club). When it is used well, it has a plausible meaning. However, it only makes sense if you have to represent something visually. For classic text offers, such as blogs, it is less suitable.
Responsive Web Design
The Responsive Design is controversy inside the web designer scene. It is designed so that it automatically adapts to the output device.
Many of the designers are of the opinion that this is the optimal to view websites on both the desktop as well as on mobile devices.
Others see the restrictions when you have to consider so many different devices in one design.
Examples of Responsive designs can be found on socialdriver.com.
I’m not a fan of Responsive Web Design but I see the necessity to have an adequate design for all devices.
Although there are some more web design trends but they often go only into more detail and concern only certain site elements.
Which one you could use for your website(s), depends on the individual case and how useful you can use it. Under no circumstances should you make it just for the sake of the effect, but it should bring the visitors an advantage.
What Trends do you think are useful and what trends do you like most? Feel free to give me your opinion in a comment below.